Flax is a natural plant fiber earliest human use, dating back more than 10,000 years of history. Linen With its cool, breathable and comfortable, anti-bacterial deodorant, environmental protection, etc., known as a symbol of European identity and status.

    In recent years, flax and gradually increase awareness in the country, but consumers still difficult to experience high-quality linen clothing and home textiles and other end products, there is a "gap" between consumers and manufacturers.

Zhenze located in the town of New Application Group, will lock eyes forefront of the market, leading to culture, innovation-driven, with "Internet +", a passenger lift flax industrial chain, value chain, so that "will breathe fabrics" into the homes of ordinary people Family.

Linen cultural life into the "jump" out of the finest linen flax

The annual February 14 is the Western Valentine's Day. Today, the festival also touted in China. Usually sell 5 yuan a rose, then it will be sold for Valentine's Day 10 yuan even higher prices.

The root causes of demand lies in cultural integration.

Similarly, high-end products as flax Europe to win the domestic market, we must first solve the problem of lack of acclimatization. "Europeans like to eat Western food, while we favor Chinese food." In the New Application Group founder Li Senlin opinion, let the Chinese consumers to accept, like flax, linen must first let them know, and in accordance with domestic consumer demand, the flax culture into everyday life.

Now, when you are sitting New Application Group exhibition, sofa fabric beneath, hand cushions, curtains, tablecloths desktop near, even the humble cup mat, towel is made of linen fabric.

Meanwhile, the new application also "jump" out of the finest linen flax. Hemp and cotton, wool, silk, chemical fiber and other fibers blended in different proportions, the development of hundreds of new fabrics. This fabric, texture quiet revealing a noble, elegant in a random fashion. More importantly, the price is only one-third of hemp. Combined with the current "supply-side reform" and "Two-child policy," Shen also enter new baby linen fabrics, students loaded field, and constantly develop new varieties of flax fabrics.

Li Senlin said, relying on a strong R & D strength and advanced production equipment, continue to promote application of new flax culture, to do the whole flax products, clothing, food, housing, transportation, travel, entertainment, and other aspects of support to build a whole solution that allows linen fabrics in more areas and revitalize machine.

Consumers and vendors fill the fault between

Interactive multi-enhancing cognition and experience

Now, as the domestic flax industry leading new application, "the former model no, after no pursuers." But chairman Li Jianfeng always maintained a strong sense of urgency and a sense of crisis.

"Between consumers and manufacturers have a fault that consumers can not find your favorite linen products on the market, manufacturers and even with a good product, do not know how to show to consumers.

The presence of faults, so that consumers and manufacturers of the end product awareness and flax production can not be unified. "Li Jianfeng said the new Shanghai hopes designer linen businesses, brands, flax fans and consumers interact in many ways, to enhance consumer awareness and experience a sense of flax, flax make a way of life.

"A passenger" is one of the important starting point for Li Jianfeng.

Late last year, a new application in Taobao inaugural linen shopping festival, the new application for their support of three linen clothing store, in a single day just three days of sales, each store has broken million. If converted into fabrics, three days a total of "assist" the new application to sell more than 100,000 meters of cloth.

3 shops earn pours the same time, and did not put a penny for this campaign, and even office, packing room are from the new Shanghai. "The new application not only provides us with high-quality flax fiber fabric, excellent design and apparel brand new linen fabric trends, but also help us to get through the fabric from the garment industry chain." "Ma off" shop shopkeeper Xuzhou Liang said, the next they will further the development of flax products, including apparel, home textiles, curtains, carpets, linen and improve market share, increase value-added fabrics.

Creating open spaces show off the formation of the value chain and market chain virtuous circle

"Teahouse of the operation of the Road, is to boil the water, taking a dip in selling tea together, not just to make the tea money." Li Jianfeng said that under the "public entrepreneurship and innovation" in the background, creating a new application to build the flax passenger space, through its own complete linen fabric production, design, development, clothing, and so the whole logistics chain platform that provides total solutions free linen fabrics. Encourage and support internal staff, external designers team, the passion of youth innovation and entrepreneurship capable of hatching more outstanding flax end brand, so that more consumers understand flax, like flax, linen enjoy.

   Meanwhile, the new Shanghai with China International Fashion Week Shanghai Fashion Week and other fashion platforms, and lifestyle trends combined show and open up the market, formed from flax yarn, linen fabric, linen brand, flax creating customer value chain, virtuous cycle of industrial chain system. "Taking into account the two major domestic and international markets, we have to do is not short off season even more vigorously." It is reported that New Year flax Shen passenger space this year will achieve sales revenue exceeding 100 million yuan.

"Faced with the ever-changing consumer market, increasing competition, technological innovation or whether it is model innovation, who is at the forefront of innovation, will seize the high ground and win market initiative." Zhenze town party secretary Lu Bin the new application of innovative practice, not only boost the transformation and upgrading of traditional flax industry, but also enhance the zhenze "Chinese flax town," influence.

    At the same time career development, Li Senlin not forget to return the community. Except for 30 years, issued to local elderly elderly gold per year; the establishment of domestic companies, the creation of employment opportunities for poor households, this year two days of the first lunar month, Li Senlin a special call to the lawyer, "In any case, this must take my body donation procedures to run. "Li Senlin said the idea has dragged on for five years, became one of his mind. This time, regardless of whether the child agrees that he must make.